Combination Logos blend text and iconography, fusing logomarks and logotypes to create powerful, memorable brand identities that leave a lasting impression.

Did you know over 80% of top brands use combination logos? These logos mix text and pictures. They are key in making brands stand out. As someone who writes about logos, I’m thrilled to talk about what makes them tick. We’ll dive into how they make a brand more memorable and connect with people.

Combination logos blend text and images. This mix tells a brand’s story and values. It makes the logo memorable. By adding icons to words, a logo can be both straightforward and standout.

This article will guide you through combination logos. We’ll cover their definition, benefits, and design tricks. You’ll learn about color, type, and symbols. All these elements create a logo that speaks to your audience. By the end, you’ll be an expert in crafting standout logos.

Key Takeaways:

  • Combination logos stand out by mixing text and images.
  • They make a brand more memorable and share its story.
  • Choosing the right type, color, and images is vital for a logo to work well.
  • A good combo logo makes a brand more appealing and united in look.
  • Looking at great combo logos can inspire you to make better ones.

Introduction to Combination Logos

Combination logos blend text and a symbol. This combo makes a logo stand out and speak for a brand. With both text and an image, they offer many benefits. They make a brand’s image and message clear.

Definition of Combination Logos

A combination logo mixes the brand name with an icon or symbol. The text lets people know the brand. But the icon tells a story or shows what the brand is about. So, this mix creates a logo that is clear and memorable.

Benefits of Using Combination Logos

Combination logos have lots of perks for businesses. They boost recognition with a unique look. Plus, they make sure people remember the brand well. Through their design, they also show what a brand stands for. This makes them ideal for all kinds of branding and uses.

Anatomy of a Combination Logo

A great combination logo brings together the logotype with the illustrative icon. These elements combine to make a unified, attractive design. A design that hits the mark with its target viewers.

Text (Logotype)

The logotype shows the brand name in a special font. It helps people recognize the brand fast. Choosing the right font is key. It tells a lot about the brand’s style and values.

Icon (Illustrative Elements)

The icon is a symbol or a graphic that goes with the logo. It can hint at what the brand does, sells, or believes in. Adding an icon makes the brand more memorable and emotionally connects with people.

Combining the logotype and icon well marks a logo as expertly designed. By blending these graphic elements just right, a logo composition stands out. It also speaks clearly about the brand’s identity and message.

Graphic Elements

Common Combination Logo Layouts

Combination logos come in many layouts. Each is chosen for different effects and uses. Designers think a lot about these choices. They work to make the brand look good, match its message, and appeal to the right people.

Side-by-Side Layout

In the Side-by-Side Layout, the text and icon are placed next to each other. This makes them look balanced and neat. It’s good because it’s easy to read and works well in many places. With this layout, the name and symbol look like they belong together, sticking in people’s minds.

Stacked Layout

For the Stacked Layout, the icon sits on top, while the text is below. This setup helps show what’s most important. It’s great when you need to use vertical space wisely. This style keeps things orderly and tied together, making a neat Combination Logo Design.

Integrated Layout

The Integrated Layout mixes the text and icon closely. It lets the two elements become one strong design. This design can really stand out and be remembered. It’s about unity and making a clear statement in a Horizontal Logos shape.

Combination Logo Layouts

Combination Logos

Combination logos mix text and images to form a strong brand identifier. They make businesses stand out and help people remember them better. These logos let a brand’s personality shine through and work well in any size or format.

They combine words and pictures in a unique way. This makes them more appealing and helps companies connect with their audience on a deeper level. By choosing the right elements to blend, a logo can tell a story and make a lasting impression.

Combination logos are powerful tools. They speak volumes about what a brand stands for and its unique vibe. Good combination logos help brands carve out a distinct visual identity that sets them apart from others.

Color Psychology in Combination Logos

Color is key in the design of combo logos. It can majorly affect how people feel about the logo. The choice of colors is vital for a few reasons. One reason is that colors can show meanings, emotions, and brand associations. They also help stand out from the competition. Lastly, colors add to the look and feel of the logo. They help keep it balanced and attractive.

Importance of Color Choice

Designers pick color palettes to match the brand’s character, values, and message. This makes the logo more memorable and powerful. Using the right colors can make people feel a certain way. It helps make the brand different within its market.

Conveying Brand Personality through Color

Designers can bring out the brand’s character by picking the right color schemes. They use color psychology to show what the brand stands for. For instance, bright colors might mean the brand is active and clever. While softer colors could show they care about the planet. This is how color theory in branding makes for strong, memorable logos. It helps create a connection with the audience.

Logo Color Palettes

Typography in Combination Logos

The way fonts are chosen in a

combination logo

matters a lot. It shows what the brand is about and what it stands for. Designers pick fonts that match the brand’s vibe, values, and voice. These choices can make you feel certain ways, show what the brand is like (modern, classic, fun), and help the brand look as a whole.

Font Selection for Brand Messaging

Designers think really hard about what fonts to use in a

Logo Typography

. They want the brand’s message to stand out. The fonts they choose need to fit the brand’s character. They could be simple and classy or friendly and casual.

Logotype Design

is important so that it works well with the brand’s look and speaks to the people who will see it. Choosing fonts wisely helps the

Branding Typefaces

talk to the audience in the right way.

Readability and Legibility Considerations

The way the words look is key in a

combination logo

. They must be easy to read no matter the size or where you see them. This means from big signs to tiny phone screens. Designers make sure the words catch your eye but are still super clear. This way, you can always tell what the brand is.

Logo Typography

Shapes and Symbolism in Combination Logos

In a combination logo, shapes and symbols play a big role in the brand identity. For example, circles, squares, and triangles might bring to mind different feelings. Each of these can make people think or feel certain things.

Geometric Shapes and Their Meanings

Circles often mean unity and wholeness. Triangles suggest stability and strength. Designers use them to create logos that really connect with people.

By using these geometric shapes, logos can say a lot without words. They speak to the audience in a unique way. This makes the design truly powerful.

Incorporating Brand-Specific Symbols

Designers also add symbols that fit with what the company does or believes in. These symbolic elements can be anything from colors to shapes that represent a brand. When put in a combination logo, they make it stand out. They tell the brand’s story in an unforgettable way.

Successful Combination Logo Examples

Looking at well-designed combination logos helps a lot. They give us ideas and motivation. For instance, the Microsoft logo uses a logotype and four squares to mean their Windows product. Timberland joins their name with a tree to show nature. And the Lacoste logo has a crocodile above its name.

These examples show the power of mixing text and images. Good logos catch your eye and speak clearly about a brand. By studying these combination logos, we learn how to make strong brand identities.

Analyzing Popular Combination Logo Designs

The Microsoft logo mixes the company’s name with colorful squares. It stands out and shows their Windows product well. Timberland’s logo uses a tree to connect with nature lovers. And Lacoste’s logo has its famous crocodile above its name, making a strong statement.

Logo Brand Design Elements Brand Identity Reflection
Microsoft Logotype with four colored squares The vibrant squares represent the brand’s Windows product line, while the logotype establishes the company’s name recognition. The integration of text and icon creates a dynamic and memorable combination logo.
Timberland Logotype with tree icon The tree symbol reflects Timberland’s outdoor heritage and natural focus, while the logotype reinforces the brand name. This combination logo effectively communicates the company’s values and brand identity.
Lacoste Crocodile icon above logotype The iconic crocodile symbol is instantly recognizable and associated with the Lacoste brand. The stacked layout of the combination logo creates a bold and impactful visual representation of the brand.


Combination logos are a creative way to make a brand identity design. They blend text and images to form a strong visual. This helps people easily recognize the brand, understand what it is about, and feel closer to it.

Looking at good combination logos shows us their power. They help companies become more memorable and attractive to their audience. By using the right design techniques, color, and shapes, these logos do a lot for a brand.

The mix of text and images in combination logos is key for making brands stand out. The details in these logos – like the choice of colors and symbols – really make a difference. They ensure a brand’s image is unique and connects well with its audience.


What are combination logos?

Combination logos mix text and symbols to form brand identities that stand out. They use words and images together creatively. This fusion makes a brand’s image powerful and memorable.

What are the benefits of using combination logos?

Combination logos can vividly express a brand’s values and message. They achieve this through distinctive fonts, colors, and meaningful images. By merging these elements, they make a brand more recognizable and emotionally engaging for its audience.

What are the main components of a combination logo?

A combination logo consists of two parts: the text (logotype) and the icon (illustrative element). The logotype is the written part, like the brand name, while the icon is the symbol. Together, they enhance the brand’s visual appeal and message.

What are the common layouts for combination logos?

There are three key designs for combination logos. The first is a Side-by-Side Layout, putting the text and icon next to each other. The second is Stacked, placing the icon above the text. The last is Integrated, where the text is within or around the icon.

How does color impact the design of combination logos?

Color is vital in combination logos’ design. It affects how the logo is perceived. Each color can express certain feelings and meanings. Colors help set a brand apart and ensure the logo looks balanced and attractive.

What role does typography play in combination logos?

Typography is key in showing a brand’s character and message. The right font reflects the brand’s personality. It must also be clear and easy to read. Typography brings the logo to life, making it both visually appealing and informative.

How can shapes and symbolic elements contribute to combination logos?

Shapes and symbols add depth to a combination logo. Shapes like circles and triangles can convey specific messages. Unique symbols make the brand’s character clear. They help the logo be remembered and understood.

Where can I find examples of successful combination logos?

Looking at logos like Microsoft, Timberland, and Lacoste can inspire you. These logos show effective design, color use, and layout. They can teach you how to make a logo that stands out and speaks to your audience.

Source Links

Leave a Comment

30-Day Money-Back
Guarantee ✅

Ever feel doubts in your mind when trying to pick a new service partner?
That’s why we offer A 30-Day Money-Back Guarantee. If you are not fully satisfied with our work, we’ll gladly provide you a refund!
⭐️⭐️⭐️⭐️⭐️ 5.0 trusted by dozens of companies