Emotional Branding and Identity
Did you know emotional branding campaigns succeed 31% of the time?1 In branding, it’s all about emotions. Successful brands form deep connections […]
Personal Branding vs. Company Branding
Creating a personal brand is easier to do than building a company’s brand. There are many tools today, like social media and […]
Brand Identity in Packaging Design
Did you know packaging design plays a major role in a brand’s image and uniqueness?1 This is true for both consumer and […]
How to Maintain Brand Identity
Consistency in brand identity is vital. Without it, customers may lose trust.1 To build trust and recognition, businesses need to keep their […]
Common Mistakes in Brand Identity Design
Designers often create over 50 logo options to start the brand identity process.1 This shows how much work goes into designing a […]
Brand Identity and Website Design
Did you know it takes about seven times for someone to interact with a brand before they buy?1 This big number shows […]
Brand Identity for Startups
Over 600,000 new businesses start in the U.S. every year. In such a busy market, branding is key. It helps new companies […]
Brand Storytelling and Identity
Brand storytelling is a popular way to market today. Effective brand storytellers can create emotional connections that build strong brand awareness, attention, […]
Consistency in Brand Identity
Consistency in brand identity is all about being true and steady in how a company shows its values and promises. It keeps […]
Typography in Brand Identity
Typography is crucial for showing what a brand stands for. It picks the right fonts to share a brand’s vibe and values. […]